The Hobbit: Desolation of Smaug opens in American theatres on Friday, and in Australian cinemas on Boxing Day.

Visiting Middle Earth via the Ballarat Regent Theatre is an established Boxing Day tradition in my family, so I’ve already got my ticket. has commissioned a beautiful infographic on Smaug and sent it to bloggers like me in the hope that we will post the item and send traffic to their website. I guess this is the future of online marketing, about which I’m ambivalent, but in this case it has worked! The infographic is a good one, and I think many readers will enjoy it. So here it is.

'The Hobbit' & Secrets of Smaug the Dragon: Is Benedict Cumberbatch the Most Wicked Character in the Upcoming Film?
Source: | Author: Alex Hillsberg | Follow our Vimeo